CBCGAby The Whole CEO Foundation
Curriculum

Six sessions. Six implementation tasks. One business you can actually run.

Six months of curriculum across an 8-month journey, including a holiday implementation break. Each session month you'll receive teaching, a specific assignment, and the templates you need to complete it - no fluff, no vague homework.

01
Session 1

Introduction: Becoming the CEO

Identify your current business stage, clarify your offer, set priorities, and stop doing everything at once.

Topics
  • - Business stage assessment
  • - What to focus on first
  • - Goal setting
  • - Revenue-driving activities
  • - CEO decision-making
  • - CEO Task List: CEO or employee work
Implementation Task

Complete business stage assessment, CEO Task List, Money Corner, and 30-day CEO action plan.

Resources
  • - Business Stage Assessment
  • - CEO Clarity Worksheet Complete the Worksheet
  • - CEO Task List
  • - 30-Day CEO Action Plan Build your plan
  • - Business Priority Tracker
  • - Money Corner: Know Your Starting Numbers
02
Session 2

Marketing Part 1, Visibility + Brand Messaging

Understand how the market sees your business, communicate what you do clearly, become visible to the right audience, make an understandable offer, and begin learning how systems support growth.

Topics
  • - Marketing Part 1
  • - Visibility
  • - Brand messaging
  • - How to make a clear offer
  • - Introduction to systems
Implementation Task

Build your 90-day marketing plan first, then use it to plan your content.

Resources
03
Session 3

Marketing Part 2, Money Management, Sales, Legal Foundations

Manage your money, build a sales strategy, put legal foundations in place, build a sustainable business, and continue marketing with a holiday selling plan.

Topics
  • - Money management
  • - Sales strategy
  • - Legal foundations
  • - Business sustainability
  • - Marketing Part 2
Implementation Task

Complete your sales strategy, legal foundation review, and your Holiday Sales Plan: a Black Friday campaign, a holiday sales strategy, and one realistic passive or leveraged income offer for your business.

Resources
  • - Sales Conversation Guide
  • - Follow-Up Tracker
  • - Legal Foundations Checklist
  • - Sustainability Planner
  • - Holiday Sales Plan Build your plan
  • - Money Corner: Money Management + Sales
04
Session 4

Money, Pricing + Financial Stability

Understand your numbers, price for profit, prepare for funding, and get introduced to the five-figure offer.

Topics
  • - Tracking expenses and profit
  • - Pricing for profit
  • - Cash flow basics
  • - Business budgeting
  • - Funding readiness
  • - Five-Figure Offer: Introduction
Implementation Task

Complete your business money tracker, pricing review, and five-figure offer draft.

Resources
  • - Business Money Tracker
  • - Pricing Calculator
  • - Funding Readiness Checklist
  • - Business Budget Template
  • - Five-Figure Offer Template
  • - Money Corner: Pricing + Profit
05
Session 5

Pitch Practice + CEO Operations

Draft and structure your pitch, strengthen CEO operations, and keep marketing consistent.

Topics
  • - Pitch practice
  • - Pitch rough draft
  • - Pitch structure
  • - CEO operations
  • - Marketing Part 3
Implementation Task

Submit your pitch rough draft and weekly CEO operating system.

Resources
  • - Pitch Script Worksheet
  • - Pitch Structure Guide
  • - Weekly CEO Routine Template
  • - Operations Checklist
  • - Money Corner: Numbers For Your Pitch
06
Session 6

Conference Preparation + Final Pitch

Prepare for the conference, finalize your pitch, and complete your presentation preparation.

Topics
  • - Conference preparation
  • - Final pitch
  • - Presentation preparation
  • - Scaling strategy
  • - Post-program roadmap
Implementation Task

Deliver your final pitch and complete all coursework.

Resources
  • - Pitch Deck Template
  • - Conference Preparation Guide
  • - Scaling Strategy Planner
  • - Completion Tracker
  • - Post-Program Roadmap
  • - Money Corner: Growth + Sustainability Numbers
November 14, 2026 · In person

Midterm: Business Implementation Review

Present what you have implemented in Sessions 1 to 3 and submit your updated 2027 business plan.

November 15, 2026 - January 14, 2027

Holiday Implementation Break

This is your implementation and catch-up period. Use this time to complete any outstanding modules, upload missing program materials, revisit previous lessons, implement what you have learned, execute your holiday strategy, and prepare your business for the next phase of the accelerator.

April 11, 2027 at 10:00 AM · In person

Final Exam: Pitch at the Conference

Deliver your in-person business pitch at The Whole CEO Conference. Final virtual class follows on April 15, 2027.

Apply to the Program